Diploma in Sales Management

Categories: SALES MANAGEMENT
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About Course

The Diploma in Sales Management is designed to equip participants with essential skills and knowledge to excel in sales roles and drive business success. This program focuses on key sales processes, strategies, and tools necessary to develop and manage high-performing sales teams. Topics include sales planning, customer behavior, negotiation skills, effective communication, and the use of sales automation tools. By blending theoretical concepts with practical applications, participants will gain insights into building customer relationships, achieving sales targets, and fostering ethical sales practices.

This program is ideal for aspiring sales professionals, sales team leaders, and individuals looking to enhance their expertise in the dynamic field of sales management.

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What Will You Learn?

  • Diploma in Sales Management
  • Module 1: Introduction to Sales Management
  • • Chapter 1: Understanding Sales Management
  • o Definition and Importance
  • o Roles and Responsibilities of a Sales Manager
  • o Evolution of Sales Management
  • • Chapter 2: Sales Process and Techniques
  • o The Sales Cycle
  • o Sales Strategies and Techniques
  • o Prospecting and Lead Generation
  • o Sales Presentations and Demonstrations
  • • Chapter 3: Sales Planning and Forecasting
  • o Importance of Sales Planning
  • o Sales Forecasting Techniques
  • o Setting Sales Goals and Objectives
  • Module 2: Sales Communication and Negotiation
  • • Chapter 4: Effective Sales Communication
  • o Verbal and Non-Verbal Communication
  • o Listening Skills in Sales
  • o Persuasive Communication Techniques
  • • Chapter 5: Negotiation Skills
  • o Fundamentals of Negotiation
  • o Stages of Negotiation
  • o Handling Objections and Closing the Sale
  • Module 3: Customer Relationship Management in Sales
  • • Chapter 6: Understanding Customer Behavior
  • o Consumer Buying Behavior
  • o Factors Influencing Customer Decisions
  • o Building Customer Trust
  • • Chapter 7: CRM Basics
  • o Introduction to CRM
  • o Role of CRM in Sales
  • o Managing Customer Data
  • Module 4: Sales Team Management
  • • Chapter 8: Recruiting and Training Sales Teams
  • o Identifying Sales Talent
  • o Training and Development Programs
  • o Motivating Sales Teams
  • • Chapter 9: Sales Performance Management
  • o Setting Performance Standards
  • o Monitoring and Evaluating Performance
  • o Rewarding and Recognizing Sales Success
  • Module 5: Sales Technology and Tools
  • • Chapter 10: Sales Automation Tools
  • o Introduction to Sales Automation
  • o CRM Software for Sales
  • o Using Analytics in Sales
  • • Chapter 11: Digital Sales Channels
  • o E-commerce Sales Strategies
  • o Social Media in Sales
  • o Mobile Sales Platforms
  • Module 6: Ethical and Legal Issues in Sales
  • • Chapter 12: Ethical Sales Practices
  • o Understanding Sales Ethics
  • o Managing Ethical Dilemmas
  • o Corporate Social Responsibility in Sales
  • • Chapter 13: Legal Aspects of Sales
  • o Contract Law Basics
  • o Consumer Protection Laws
  • o Legal Implications of Sales Misrepresentation

Course Content

DIPLOMA IN SALES MANAGEMENT

  • INTRODUCTION
    03:36
  • LESSON 1
    17:52
  • LESSON 2
    34:07
  • LESSON 3
    22:49
  • LESSON 4
    19:17
  • LESSON 5
    16:42
  • LESSON 6
    20:21
  • LESSON 7
    19:14
  • LESON 8
    00:00
  • LESSON 9
    00:00
  • LESSON 9 PART B
    09:50
  • LESSON 10
    00:00
  • LESSON 11
    00:00
  • LESSON 12
    12:54
  • LESSON 13
    00:00