Diploma In Sales Management

Course Overview:
The Diploma in Sales is designed for individuals seeking foundational knowledge in sales practices. The course provides students with essential skills in sales techniques, customer relationship management, and an understanding of the sales process.

Course Modules:

1. Introduction to Sales

   • Overview of Sales
   • Importance of Sales in Business
   • Types of Sales (B2B, B2C)

2. Sales Techniques and Strategies

   • Understanding Customer Needs
   • Sales Pitch Development
   • Closing Techniques

3. Customer Relationship Management (CRM)

   • Basics of CRM
   • CRM Tools and Software
   • Building Long-term Customer Relationships

4. Sales Communication

   • Verbal and Non-Verbal Communication
   • Negotiation Skills
   • Handling Objections

5. Sales and Marketing Integration

   • Role of Marketing in Sales
   • Aligning Sales with Marketing Strategies
   • Lead Generation Techniques

6. Digital Sales Techniques

   • Online Sales Channels
   • Social Media in Sales
   • E-commerce Strategies

7. Sales Operations

   • Sales Planning and Forecasting
   • Territory Management
   • Sales Performance Metrics

8. Ethics in Sales

   • Ethical Selling Practices
   • Legal Considerations in Sales
   • Consumer Protection Laws

9. Practical Sales Project

   • Real-world Sales Simulation
   • Case Studies Analysis
   • Group Sales Project