Graduate Diploma in Customer Relationship Management

What Will You Learn?

• Graduate Diploma Course in CRM
• This course will delve deeper into the strategic and managerial aspects of CRM, expanding on the topics
• covered in the Diploma course but with a focus on advanced theories and practices.
• 1. Advanced CRM Concepts and Theories
• • Theoretical Foundations of CRM
• • Relationship Marketing
• • Customer Lifetime Value (CLV)
• • Advanced Segmentation Techniques
• • Strategic Customer Management
• 2. CRM Strategy Development
• • Strategic Planning for CRM
• • Aligning CRM with Business Objectives
• • Customer Experience Strategy
• • CRM in B2B vs. B2C Contexts
• • Global CRM Strategies
• 3. Customer Data Management and Analysis
• • Advanced Customer Data Management
• • Big Data and CRM
• • Data Mining Techniques in CRM
• • Customer Insight and Intelligence
• • Data-Driven Decision Making
• 4. Technology in Advanced CRM
• • CRM Technology Ecosystem
• • Integrating CRM with Other Business Systems
• • AI and Machine Learning in CRM
• • CRM Automation Tools
• • CRM Software Evaluation and Selection
• 5. Customer Loyalty and Retention Strategies
• • Building and Sustaining Customer Loyalty
• • Retention Strategies for Key Accounts
• • Customer Advocacy Programs
• • Measuring Customer Satisfaction
• • Loyalty Programs and CRM
• 6. Global CRM Practices
• • Cross-Cultural CRM Strategies
• • CRM in Emerging Markets
• • Managing Global CRM Projects
• • Legal and Ethical Considerations in International CRM
• • Case Studies on Global CRM Initiatives
• 7. Leadership in CRM
• • Leading CRM Initiatives
• • Change Management in CRM Projects
• • Building a Customer-Centric Culture
• • Leadership Case Studies in CRM
• • Role of CRM in Organizational Leadership
• 8. CRM Innovation and Future Trends
• • Innovating in CRM
• • The Role of Startups in CRM Innovation
• • Future Trends in Customer Relationship Technologies
• • Predictive and Prescriptive Analytics
• • The Role of