CISCSM CLINIC – FEBRUARY EDITION
Understanding the Modern Customer: Needs, Expectations & Buying Behaviour
A free, high-impact virtual clinic designed to help professionals, business owners, and leaders understand the modern customer, gain clarity on evolving needs and expectations, and apply practical insights into buying behaviour for improved sales performance and customer experience in 2026.
The Chartered Institute of Sales and Customer Service Management (CISCSM) proudly presents the February Edition of the CISCSM Clinic—a practical, insight-driven virtual session designed to help professionals and organisations better understand today’s customer and win in an increasingly competitive market.
In a fast-changing business environment, customer expectations, preferences, and buying decisions are evolving rapidly. This clinic will unpack how modern customers think, decide, and engage, and how sales and customer service professionals can respond strategically.
🔍 What You Will Learn:
How customer needs and expectations are changing in today’s market
The psychology behind modern buying behaviour
Practical strategies for influencing customer decisions
How to align sales and customer service approaches with customer realities
Tools for building trust, loyalty, and long-term relationships
🎯 Who Should Attend:
Sales professionals
Customer service practitioners
Business owners and entrepreneursMarketing and brand managers
Team leads, supervisors, and executives
Anyone responsible for customer experience and growth
🎤 Featured Speakers:
Roseline Abaranoye – Marketing Director, Brand Strategist & Growth Leader
Mary A. Adekahunsi – Head, Client Service / Customer Support
(Session Moderated by CISCSM)
📅 Event Details:
🗓 Sunday, 15th February 2026
⏰ 8:00 PM (WAT)
📍 Virtual (Live on Zoom, Facebook & YouTube)
🎟 FREE Registration
This clinic is part of CISCSM’s continuous commitment to developing world-class sales and customer service professionals equipped for 2026 and beyond.
Start understanding your customers better.
Serve smarter. Sell better. Lead stronger.