I.O.Dr. Owoseni Ifedayo
Registrar · CISCSM NIGERIA
Marketing, Sales, Customer Experience & AI Strategist
Dr. Owoseni Ifedayo is a marketing and business growth professional, digital strategist, professional educator and institutional leader whose work spans digital marketing, sales, customer relationship management, professional training, artificial intelligence for business, membership development and organisational growth.
Professional Leadership
As Registrar of the Chartered Institute of Sales and Customer Service Management (CISCSM NIGERIA), Dr. Owoseni contributes to professional standards, membership development, certification, training and the advancement of sales and customer service practice. His work combines institutional leadership with practical professional education designed to strengthen competence and career development.
Sales & Customer Experience
His professional and training work focuses on sales management, customer service, customer relationship management and the connection between strong customer relationships and sustainable business growth. CISCSM professional-development programmes have featured him facilitating on customer service, sales and marketing strategies.
Digital Marketing & Business Growth
Dr. Owoseni has a longstanding involvement in digital marketing education and strategy. His approach connects digital visibility and customer acquisition with sales conversion, relationship building and measurable business outcomes.
Artificial Intelligence & Digital Transformation
He facilitates on the practical application of artificial intelligence for entrepreneurs and professionals, with emphasis on using emerging technology to improve productivity, marketing, customer engagement, business development and decision-making.
Training & Facilitation
As a trainer and facilitator, he works with professionals, entrepreneurs and organisations across sales, customer service, marketing, digital strategy and technology-enabled business growth. His teaching style emphasises practical application and translating professional knowledge into workplace and commercial results.
Professional Education & Institutional Development
Beyond CISCSM NIGERIA, Dr. Owoseni is involved in the development and administration of professional education initiatives. He serves as Registrar / Director of Administration of the Nigeria Institute of Digital Marketing (NIDM), contributing to the advancement of digital marketing education, professional standards and certification.
His broader professional work reflects an interest in building institutions, developing professional communities and creating learning pathways that connect industry practice with continuing professional development.
Digital Agency for Africa
Dr. Owoseni is also associated with Digital Agency for Africa, where his work reflects his practical background in digital strategy, marketing, business growth and technology. Public professional-event material has featured him as a facilitator on AI for Entrepreneurs, demonstrating his focus on helping business leaders understand and apply emerging technologies.
CISCSM NIGERIA Training Contribution
Within the CISCSM NIGERIA Training Route, his contribution is particularly relevant to Sales Management, Customer Relationship Management, Digital Marketing, Business Growth, Artificial Intelligence, Customer Experience and contemporary professional practice.