Professional Standards · Membership · Education · CPD
The Chartered Institute of Sales and Customer Service Management (CISCSM NIGERIA)
CRM & Customer Experience

Customer Relationship Management (CRM) Essentials

Understand the principles, processes and tools used to manage customer relationships across the customer lifecycle.

Self-PacedOnlineMembers & Non-MembersCourse Fee: ₦50,000

About This Course

Understand the principles, processes and tools used to manage customer relationships across the customer lifecycle.

Study Mode100% Self-Paced Online
AccessLearn at your own pace
AssessmentOnline knowledge assessment
AwardCISCSM NIGERIA Certificate of Completion

What You Will Learn

  • CRM fundamentals and customer lifecycle
  • Customer data and segmentation
  • Lead and opportunity management
  • Customer onboarding and engagement
  • Retention and relationship development
  • CRM records and activity discipline
  • CRM reporting and performance indicators
  • Introduction to CRM platforms and automation

Who Should Enrol?

This course is suitable for professionals, managers, team leaders, business owners, graduates and career changers who want practical capability in customer relationship management (crm) essentials.

Flexible Professional Learning

Study online at a time and pace that fits your work schedule. The programme is designed for practical application and does not require attendance at scheduled live classes.

Ready to begin?Start your self-paced professional development journey.
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Need guidance?

Speak with CISCSM NIGERIA before applying or making payment if you need help selecting the appropriate route, membership category or programme.

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Choose the CISCSM NIGERIA pathway or service that matches your goal.

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