About This Course
Understand the principles, processes and tools used to manage customer relationships across the customer lifecycle.
What You Will Learn
- CRM fundamentals and customer lifecycle
- Customer data and segmentation
- Lead and opportunity management
- Customer onboarding and engagement
- Retention and relationship development
- CRM records and activity discipline
- CRM reporting and performance indicators
- Introduction to CRM platforms and automation
Who Should Enrol?
This course is suitable for professionals, managers, team leaders, business owners, graduates and career changers who want practical capability in customer relationship management (crm) essentials.
Flexible Professional Learning
Study online at a time and pace that fits your work schedule. The programme is designed for practical application and does not require attendance at scheduled live classes.
Need guidance?
Speak with CISCSM NIGERIA before applying or making payment if you need help selecting the appropriate route, membership category or programme.
Contact the Institute