About This Course
Build stronger strategic customer relationships, protect important accounts and identify opportunities for sustainable account growth.
What You Will Learn
- Key account management fundamentals
- Account selection and prioritisation
- Stakeholder mapping
- Understanding account needs and strategy
- Account planning
- Value creation and relationship development
- Retention, expansion and cross-selling
- Account reviews and performance measurement
Who Should Enrol?
This course is suitable for professionals, managers, team leaders, business owners, graduates and career changers who want practical capability in key account management.
Flexible Professional Learning
Study online at a time and pace that fits your work schedule. The programme is designed for practical application and does not require attendance at scheduled live classes.
Need guidance?
Speak with CISCSM NIGERIA before applying or making payment if you need help selecting the appropriate route, membership category or programme.
Contact the Institute